Services

B2B demand generation services

DemandBox is a B2B demand generation agency for SaaS companies. We run paid media, creative, landing pages and funnels, SEO, answer engine optimization, inbound led outbound and review building as a single programme, measured on pipeline created and CAC payback rather than lead volume.

What we do

Demand generation

The whole programme: what gets built, what gets spent, and which number it is supposed to move.

  • Channel mix and budget
  • Pipeline modelling
  • Weekly operating rhythm
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AEO and GEO

Getting cited by ChatGPT, Perplexity, Gemini and AI Overviews, and being able to prove it moved.

  • Prompt set and citation baseline
  • Answer-first content structure
  • Entity and schema work
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Paid media

Paid programmes run against pipeline and payback rather than clicks, leads or impressions.

  • Channel and offer testing
  • Creative as the targeting lever
  • Spend cut where it does not pay
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SEO

Technical foundations, commercial pages and content that compounds, built for both search and answer engines.

  • Crawl, index and canonical health
  • Commercial and cluster architecture
  • Content that earns links
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Performance marketing

Cross-channel campaigns measured on revenue contribution, not channel-reported conversions.

  • Multi-channel optimisation
  • Incrementality thinking
  • Payback discipline
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Predictive LTV

Modelling which accounts are worth acquiring before the spend goes out the door.

  • Segment value modelling
  • Prospect scoring
  • Budget steered to value
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Creative

Ad and campaign creative built as the primary targeting lever, then tested properly.

  • Concept development
  • Production at volume
  • Structured creative testing
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Landing pages and funnels

The path between the click and the demo request, designed and rebuilt until it converts.

  • Page and funnel design
  • Conversion rate work
  • Structured testing
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Copywriting

Compelling copy that converts, from ad creative to email sequences and site pages.

  • Positioning and messaging
  • Brand voice
  • Multi-channel copy
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Inbound led outbound

Outbound aimed only at accounts already showing intent, so the list is earned rather than bought.

  • Signal capture
  • Routing and prioritisation
  • Personalised outreach
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Reddit and social

Showing up where B2B buyers actually discuss the problem, without pretending to be a customer.

  • Reddit participation
  • Founder-led social
  • Community seeding
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Review building

Review coverage on the platforms buyers and AI assistants both read before shortlisting.

  • G2 and Trustpilot
  • Google reviews
  • Ongoing review motion
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How an engagement runs

  1. Step 1

    Diagnose

    A paid audit of what is actually happening: where demand comes from, what the funnel loses, and what search and answer engines currently say about you.

  2. Step 2

    Model

    Work backwards from the revenue target to the pipeline required and what each channel has to produce, so the budget follows the maths.

  3. Step 3

    Build

    Creative, pages, accounts and content get built rather than recommended. Strategy that hands back a spreadsheet leaves the hard part with you.

  4. Step 4

    Run and cut

    A weekly rhythm with a stated point at which anything not paying gets switched off, agreed before it is uncomfortable.

The proof is signed

We do not publish invented case study numbers. What we publish is recommendation letters from named operators at the companies we have worked with, with their titles and companies attached, so you can go and check.

Read the recommendation letters

Common questions

What services does DemandBox offer?
Demand generation programme management, paid media, creative, landing pages and funnels, copywriting, SEO, answer engine and generative engine optimization, predictive LTV modelling, inbound led outbound, Reddit and social, and review building.
Can we buy one service on its own?
Yes, though we will tell you when a single channel will not fix the problem you described. Buying paid media when the conversion path is the constraint spends money to prove a point you already know.
How do engagements start?
Most start with the paid SEO and AEO audit, which is credited back in full against fees if you engage us for twelve months. Some start with a conversation about what is stalling, which costs nothing.
Who does the work?
The operators you meet. You can ask to meet the people who will run the account before signing anything, and you should ask that of every agency you speak to.
What do you report on?
Pipeline created, cost per pipeline, CAC payback, and the split between demand you captured and demand you created. Clicks and cost per lead appear as diagnostics rather than as the score.
Which companies do you work with?
B2B SaaS and technology companies, from funded startups to public companies. The recommendation letters on this site are signed by named operators at those companies.

Tell us where the pipeline stalls

If what you need is not something we should be doing, we will say so and point you at whoever should.