Cybersecurity marketing
DemandBox runs paid media, creative, SEO and AEO for security vendors. Campaigns live in 10 days, built for technical buyers and whole buying committees, and measured on pipeline.
"I've worked with a lot of agencies over the years. DemandBox is one of the few that feels like a true partner. They move quickly, communicate well, and genuinely care about driving results, not just delivering projects."
Tal Herman
CPO @ Orchid Security, Ex-Okta VP
"DemandBox combined strong professionalism with exceptional responsiveness. They consistently went beyond scope and operated like a true extension of our team."
Dori Harpaz
CMO @ LayerX
"Before working with DemandBox, we had little to no visibility in ChatGPT. Since our engagement, we show up regularly for the searches that matter to our buyers."
Kevin Swartz
Sr. Director, Demand Generation @ Nucleus
Who we market to
Most vendor marketing talks to one person. Deals stall because the other four never heard from you.
Buyer
Needs: Risk reduced, a vendor they can defend to the board, and proof the tool will not add noise.
We build: Executive-level ads and pages that talk about risk and outcomes in plain words.
Buyer
Needs: Less alert fatigue, faster triage, and a tool that fits the stack they already run.
We build: Workflow-first creative and demo pages that show the product doing the job.
Buyer
Needs: Deployment details, integrations, data handling and what the product replaces.
We build: Technical comparison pages and docs-style content that answer the hard questions.
Buyer
Needs: A clear cost case, tool consolidation and a reason to approve now rather than next year.
We build: Business-case content and retargeting that arms your champion for the budget meeting.
Buyer
Needs: Security reviews, compliance answers and fewer surprises late in the deal.
We build: Trust and compliance pages that remove friction before sales asks for it.
Your first 90 days
LinkedIn, Google and retargeting, built for security buying committees and cut hard when something does not work.
Day 3
Account audit done
Every campaign, audience and ad reviewed. You get the list of wasted spend we would cut on day one.
Day 10
Campaigns live
LinkedIn, Google search and retargeting launched with new creative and a demo page written for technical buyers.
Day 21
First round of cuts
Losing ads and audiences turned off. Budget moved to the ads and roles that are producing conversations.
Day 30
Pipeline review
Cost per meeting by channel, what reached sales, and the two or three things to scale next.
Day 60
Scale the winners
Second creative round, competitor and category campaigns, and event campaigns if a conference is coming.
Day 90
Board-ready report
What paid spend turned into pipeline, what we killed, and the plan for the next quarter.
SEO and AEO built around the terms practitioners search and the questions they ask AI assistants.
Day 7
Audit and target map
Technical and content audit, plus the list of security terms and AI questions your product should win.
Day 14
Quick fixes live
Indexing, metadata and structure fixed. Your product described clearly so AI assistants can read and cite it.
Day 30
First comparison pages
Category, alternative and comparison pages published for the searches buyers make when they evaluate tools.
Day 60
Full category cluster
A complete set of pages for your category, plus regular checks on whether AI answers mention you.
Day 90
Results and next quarter
Report on rankings, AI mentions and organic demo requests, with the next quarter of pages planned.
These dates are our commitments on speed and delivery. Results depend on your market, budget and product, and we report them honestly.
Playbooks by category
Category and comparison pages for cloud posture and workload terms, LinkedIn to cloud and platform teams, and a demo page that shows time to first finding.
Talk about cloud securityWin the alternative and comparison searches, retarget practitioners who read them, and build pages AI assistants quote when buyers ask for identity options.
Talk about identityDeveloper-friendly content and ads, security architect proof pages, and channels where engineers actually spend time.
Talk about appsecExplain a crowded category in one clear sentence, then own the questions buyers ask when they compare platforms.
Talk about exposure managementAccount-based campaigns into large enterprises, consolidation messaging for finance, and event programs around the big conferences.
Talk about network and saseExamples
Illustrative examples of how we would run programs for security vendors. Not client accounts.
"Your SOC does not need another dashboard. It needs fewer alerts that matter."
"See every identity in your environment in one afternoon, not one quarter."
"Replace three tools with one. Your CFO will ask how. Here is the answer."
"Built by practitioners. Deploys in hours. No agents to babysit."
Deliverables
No vague retainers. Every engagement comes with a clear list of what ships and when.
Conference season
Security buyers plan around the big events. Your pipeline should too.
Before
Target account lists, invite campaigns and a page that books meetings before the floor opens.
During
Retargeting attendees, meeting reminders and short creative built for a busy week.
After
Follow-up sequences and ads that keep the conversation going while it is still warm.
Services
One program across paid, organic and content, measured on pipeline rather than clicks.
Search, LinkedIn and paid social built around the accounts and roles that actually buy security.
Category and comparison pages that rank for the terms practitioners search when they evaluate tools.
Content structured so AI answer engines can cite your product when buyers ask them for options.
Ads that explain a technical product clearly without leaning on fear or vague promises.
Demo and trial pages that answer the questions a security buyer has before they talk to sales.
Security purchases involve several people: the practitioner who evaluates the tool, the leader who owns the risk, finance and procurement. A plan that only chases form fills misses most of that group. We plan for the whole buying committee and measure what reaches pipeline.
Technical buyers ignore hype and look for specifics: what the product does, how it deploys and what it replaces. We write and design around those questions, and we keep claims to what your team can stand behind.
Buyers increasingly ask AI assistants to shortlist tools in a category. If your product is not described clearly on pages those assistants can read and cite, it is left out of the answer. AEO work makes sure it is included.
Security teams hear about threats all day. Ads built on fear blend into the noise and can cost trust. Clear, specific messaging about what the product does stands out more than another warning.
Many security categories have dozens of vendors using the same words. If a buyer cannot tell what makes you different in one sentence, they move on. Positioning comes before any campaign.
It plans and runs the marketing that brings security buyers to a vendor: paid media, search, content, creative and landing pages, tied together and measured on pipeline.
Paid campaigns can be live within about ten days of kickoff, after the audit and creative are approved. Organic quick fixes typically go live in the first two weeks.
Yes. Paid gives fast signal on which messages work, and organic turns those messages into pages that keep bringing buyers in. You can also start with one track.
It depends on the product and buyer, but LinkedIn, search and retargeting are usually the core, with comparison pages and AI search coverage on the organic side.
Yes. We write comparison pages, buyer guides and product explainers, and we review technical claims with your product team before anything goes live.
Weekly written updates, a monthly pipeline review and a quarterly report. We report on meetings and pipeline, not just clicks and impressions.
No. Security is one of our core categories alongside B2B SaaS and consumer brands.
Yes. We work as an extension of your team, filling skill gaps and adding bandwidth rather than replacing the people you have.
Yes. We plan campaigns before, during and after major security events so the meetings you book turn into follow-up conversations.
Start a conversation with us. We look at where you are today and tell you honestly what the first step should be.
Tell us where you are today. If we are not the right first step for you, we will say so.
Talk to a security marketing expert