B2C fintechA consumer finance platform that helps people manage their money and access personalised financial products. The work had to make money management feel handled rather than hard.
Banners
UGC
DemandBox creative studio
Creative strategy, banners and UGC built for performance.
We write the angle, design the asset, cast the creator and ship every cut your channels need, then read what happened and build on it. Static, animated, UGC, founder-led and influencer-led, across every placement that matters.
What does a B2B creative studio do?
A B2B creative studio writes the angle, designs the asset and produces the video that runs inside paid campaigns. DemandBox covers static and animated banners, UGC, founder-led and influencer-led video, sized for every placement, then compares concepts in the account and cuts the ones it has stopped rewarding.
Creative made for
What we create
Format is how the ad is delivered. Approach is who tells the story. Most campaigns need several of both running at once.
Formats
- Static banners
- Display, paid social and native, sized to every placement
- Animated ads
- Motion built from a static that is already performing, or originated as motion from the start
- Video ads
- Short-form, captioned, cut for 9:16, 1:1 and 16:9
Approaches
- UGC
- Creator-shot, native to the feed, scripted around a real objection
- Founder-led
- The person behind the product making the argument directly
- Influencer-led
- Borrowed trust from a voice the audience already follows
Selected work
Banners and video produced for these accounts. Click any thumbnail to view it full size.
B2C fintechB2C insurtechAn online marketplace for comparing and buying insurance. Every concept leads with the saving, then removes the reason not to switch.
Banners
See the full set for Insurify / Compare.com
UGC
B2B productivity SaaSAn AI documentation tool that records a workflow and turns it into a step-by-step guide. The hooks start from the pain of writing documentation by hand.
Banners
See the full set for Haiku by WalkMe
UGC
B2B fintech SaaSAn AI platform that automates chargeback management and prevention for online merchants. Each script opens on money the merchant has already lost.
Banners
See the full set for Chargeflow
UGC
B2B sales SaaSAn AI deal workspace where sales teams collaborate with buyers and close deals. Founder and seller voices, talking about deals that slipped.
Banners
UGC
B2C career techAn AI job search platform that matches people to roles and writes tailored resumes and cover letters. Written for the moment the search stops feeling worth it.
Banners
UGC
B2B AI securityAn AI safety and governance platform for testing, protecting and monitoring AI apps, agents and models. A new category, so the creative does the explaining.
Banners
This account runs banner-led. The full static set sits in the folder above.
Want creative like this in your account?
How we work
- 1
Understand the product, the audience and the campaign goals.
- 2
Research the market, the competitors and the creative already running.
- 3
Identify the strongest messages, the real pain points and the objections that block the sale.
- 4
Develop broad campaign concepts, then focused variations inside each one.
- 5
Write the copy, the hooks and the video scripts.
- 6
Source creators or actors and produce every creative in the formats the channels need.
- 7
Launch, read performance, scale the winners and test the next direction.
What you get working with us
Categories that are hard to explain
Chargeback automation, AI safety and governance, AI deal workspaces, insurance comparison. We write the version that makes sense to a buyer who will never open the documentation.
Volume without sameness
A brief comes back as separate arguments, then variations inside the ones worth pursuing. The test tells you which claim won, not which button colour did.
Every placement, built in one pass
Static, animated, UGC, founder-led and influencer-led, cut for 9:16, 1:1 and 16:9 together. A channel launch never waits on a resize.
Fits the brand system you already defend
We work inside existing guidelines rather than around them, and test at the level of claim, hook and format, so brand review is not the bottleneck.
Shipped so results can be read
Every concept ships labelled, so your media team can tie a result to an argument rather than to an asset filename. What scales and what comes out is decided on that, together.
Casting and production are ours, not a middleman's
We source the creators, write the scripts around a real objection and run the shoot. The angle that got approved is the one that gets filmed.
Common questions
- What does a B2B creative studio actually produce?
- The creative that runs inside paid campaigns: static banners across display, paid social and native, animated versions of what already works, and short-form video cut for 9:16, 1:1 and 16:9. The writing, the concepting and the production sit in the same team.
- What is the difference between format and approach?
- Format is how the ad is delivered, such as static, animated or video. Approach is who tells the story: a creator in a UGC cut, the founder making the argument directly, or an influencer the audience already follows. A single campaign usually needs more than one of each.
- How many concepts come back from a brief?
- Enough separate arguments for the test to teach you something, then depth inside the ones that earn it. The number is set by what a clean read needs in that account, not by a package size, and the concepts are distinct claims rather than one idea in three colourways.
- How is the creative measured?
- Concept by concept, on what each one produces in the account, with engagement metrics used as diagnostics rather than the scoreboard. Scale-or-cut calls are made with your media team on that evidence, not announced to them afterwards.
- Do you produce UGC with real creators?
- Yes. Creators or actors are sourced for the brief, scripted around a real objection the buyer has, and shot to look native to the feed rather than like a polished brand film dropped into a social placement.
- Can you work inside our brand guidelines?
- Yes, and we would rather work inside them than around them. Testing happens at the level of claim, hook and format, inside the visual system and voice already established.
- Do you also run the media buying?
- Creative can run on its own alongside your media team, or as part of the wider paid media and demand generation work. It performs best when the creative and channel decisions inform each other.
Where creative fits
Tell us what you need to run next.