Author
Avishai Sam Bitton
Founder, DemandBox
Avishai runs demand generation programs for B2B SaaS companies across performance marketing, SEO, and answer engine optimization. He works directly with the teams he advises, with no account managers in between. He is also a co-founder of Oribi.
Writing
Guides
- What Is Answer Engine Optimization (AEO)? The Complete 2026 Guide
- AEO vs SEO vs GEO: What Actually Changed
- How to Get Your Brand Cited by AI Search Engines
- The B2B SaaS Demand Generation Playbook
- Demand Generation vs Lead Generation: The Practical Difference
- How to Build a Pipeline Model Your CFO Believes
Recent posts
- How to run an AI search competitive analysis that holds up
- GEO agency vs AEO platform: which one you actually need
- How to track whether you show up in Google AI Overviews
- B2B ad creative services: what to buy, what to keep in house
- Why LLMs don't recommend your brand, ranked by how fixable each reason is
All writing on the guides and blog. About DemandBox