Author

Avishai Sam Bitton

Founder and CEO, DemandBox

Avishai Sam Bitton is the founder and CEO of DemandBox, a demand generation and performance marketing agency for B2B SaaS, cybersecurity and DTC companies. He runs the client programs himself, across paid media, creative, SEO and answer engine optimization, measured on pipeline and CAC payback, with no account managers in between.

Before DemandBox he co-founded Oribi, the marketing analytics company acquired by LinkedIn in 2022, then founded Brainye, a bootstrapped, data-driven content company, and later served as VP of Marketing and Growth at 8fig. Across these companies he has run demand generation that generated more than $910M in revenue. Leaders at MoneyLion, Miro, LayerX, Orchid Security, Cymulate and 8fig have written about working with him; their letters are on the recommendation letters page.

He writes the DemandBox guides and blog, publishes on YouTube, and speaks about answer engine optimization and demand generation on podcasts, including the San Francisco Tribune's conversation with Omri Hurwitz on how GEO is replacing SEO.