{
  "schema": "demandbox.citations/1",
  "generatedAt": "2026-09-15T09:21:22.885Z",
  "piece": {
    "kind": "blog",
    "slug": "stop-optimizing-for-google-alone",
    "title": "Your traffic is falling and your pipeline is fine. That is the story",
    "url": "https://demandbox.co/blog/stop-optimizing-for-google-alone",
    "published": "2026-06-15"
  },
  "claims": [
    {
      "blockIndex": 2,
      "blockType": "keyStat",
      "value": "25M",
      "claim": "B2B web sessions were analysed to measure referral share from AI assistants, and the share coming from those engines is still small next to Google but growing f…",
      "sourceId": "octane11",
      "sourced": true,
      "hedged": false,
      "confidence": "sourced"
    },
    {
      "blockIndex": 11,
      "blockType": "statRow",
      "value": "53",
      "claim": "B2B SaaS brands tracked for AI referral behaviour",
      "sourceId": "piperocketSaas",
      "sourced": true,
      "hedged": false,
      "confidence": "sourced"
    },
    {
      "blockIndex": 11,
      "blockType": "statRow",
      "value": "8mo",
      "claim": "period compared against organic search traffic",
      "sourced": false,
      "hedged": false,
      "confidence": "illustrative-model"
    },
    {
      "blockIndex": 11,
      "blockType": "statRow",
      "value": "20",
      "claim": "buyer questions worth tracking on a fixed schedule",
      "sourced": false,
      "hedged": false,
      "confidence": "illustrative-model"
    },
    {
      "blockIndex": 29,
      "blockType": "table",
      "value": "Prompt coverage across 20 questions",
      "claim": "None of this needs new tooling. It needs someone to actually read the verbatims.",
      "sourced": false,
      "hedged": false,
      "confidence": "illustrative-model"
    }
  ],
  "sources": [
    {
      "id": "octane11",
      "title": "State of B2B AI Search, Vol. 1",
      "publisher": "Octane11",
      "published": "2026-04-08",
      "kind": "ai-search",
      "method": "25 million B2B web sessions analysed between September 2025 and March 2026, measuring referral traffic by AI engine.",
      "url": "https://www.octane11.com/insights/insights-state-of-b2b-ai-search/",
      "finalUrl": "https://www.octane11.com/insights/insights-state-of-b2b-ai-search/",
      "linkStatus": "ok",
      "linkCheckedAt": "2026-08-26T14:52:46.360Z",
      "freshness": "stale",
      "freshnessWindowMonths": 3,
      "expiresOn": "2026-07-08"
    },
    {
      "id": "piperocketSaas",
      "title": "AI SEO Statistics: B2B SaaS Traffic and Lead Data",
      "publisher": "PipeRocket Digital",
      "published": "2026-07-01",
      "kind": "ai-search",
      "method": "Analytics and CRM data from 53 B2B SaaS brands tracked over eight months, comparing organic search against AI referral traffic on traffic, leads, and pipeline.",
      "url": "https://piperocket.digital/research/ai-seo-statistics/",
      "finalUrl": "https://piperocket.digital/research/ai-seo-statistics/",
      "linkStatus": "ok",
      "linkCheckedAt": "2026-08-26T14:52:46.360Z",
      "freshness": "expiring",
      "freshnessWindowMonths": 3,
      "expiresOn": "2026-10-01"
    }
  ],
  "revisions": [],
  "totals": {
    "claims": 5,
    "sourced": 2,
    "unsourced": 3,
    "staleSources": 1
  }
}