{
  "schema": "demandbox.citations/1",
  "generatedAt": "2026-08-28T15:51:47.690Z",
  "piece": {
    "kind": "blog",
    "slug": "demand-generation-budget-allocation",
    "title": "B2B marketing budget allocation: what the split actually looks like at $2M, $10M, and $50M ARR",
    "url": "https://demandbox.co/blog/demand-generation-budget-allocation",
    "published": "2026-08-18"
  },
  "claims": [
    {
      "blockIndex": 5,
      "blockType": "stat",
      "value": "342 companies",
      "claim": "Benchmarkit's 2026 study segmented 342 B2B SaaS and AI native companies by size, ACV, and go to market motion specifically because spend efficiency and channel …",
      "sourceId": "benchmarkit",
      "sourced": true,
      "hedged": false,
      "confidence": "sourced"
    },
    {
      "blockIndex": 17,
      "blockType": "stat",
      "value": "19%",
      "claim": "Average B2B win rates fell to 19 percent from 29 percent year over year across 655,000 opportunities and $48 billion of pipeline studied, which raises the numbe…",
      "sourceId": "ebstaPavilion",
      "sourced": true,
      "hedged": false,
      "confidence": "sourced"
    },
    {
      "blockIndex": 23,
      "blockType": "table",
      "value": "25% / 40% / 30% / 60%",
      "claim": "An illustrative model, not observed data. Directional splits built from the stage assumptions above. Treat as a starting structure, not a formula to apply blind…",
      "sourced": false,
      "hedged": false,
      "confidence": "illustrative-model"
    }
  ],
  "sources": [
    {
      "id": "benchmarkit",
      "title": "2026 SaaS and AI Metrics Benchmarks",
      "publisher": "Benchmarkit",
      "published": "2026-06-01",
      "kind": "benchmark",
      "method": "342 B2B SaaS and AI native companies segmented by size, ACV, pricing model, and go to market motion.",
      "url": "https://www.benchmarkit.ai/2026-saas-ai-native-metrics",
      "finalUrl": "https://www.benchmarkit.ai/2026-saas-ai-native-metrics",
      "linkStatus": "ok",
      "linkCheckedAt": "2026-08-26T14:52:46.360Z",
      "freshness": "fresh",
      "freshnessWindowMonths": 12,
      "expiresOn": "2027-06-01"
    },
    {
      "id": "ebstaPavilion",
      "title": "GTM Benchmarks: Win Rates, Cycles, and Pipeline",
      "publisher": "Ebsta and Pavilion, via PipelineGrader",
      "published": "2026-07-04",
      "kind": "benchmark",
      "method": "655,000 opportunities and 48 billion dollars of pipeline analysed; average win rates fell to 19 percent from 29 percent year over year.",
      "url": "https://pipelinegrader.com/insights/b2b-pipeline-cac-benchmarks",
      "finalUrl": "https://pipelinegrader.com/insights/b2b-pipeline-cac-benchmarks",
      "linkStatus": "ok",
      "linkCheckedAt": "2026-08-26T14:52:46.360Z",
      "freshness": "fresh",
      "freshnessWindowMonths": 12,
      "expiresOn": "2027-07-04"
    }
  ],
  "revisions": [],
  "totals": {
    "claims": 3,
    "sourced": 2,
    "unsourced": 1,
    "staleSources": 0
  }
}